Its funny how words enter the common vernacular and find their way into daily conversation. Last night I was in the steam room at my gym after my workout talking with a naked human resources guy and that is what we were talking about. Relevance. I suppose it has something to do with the rise of Google or maybe because I am a search engine marketing director and it is a word I end up using quite a bit on a daily basis. I think what struck me was that the HR guy had injected it into the conversation first. I mentioned it as the another steam blast made it impossible to see and he agreed that it was a term that he hadn’t remember using as much in the past. Something to think about.